Do you want to open a spa or a spa area in your beauty salon? Every detail matters, because your clients will come to relax and spend an unforgettable moment. You must therefore pay attention to every element of your layout in order to offer an unparalleled customer experience. Malys Équipements, your leading supplier in aesthetic furniture, offers you here some tips for successfully setting up your spa.
The spa universe
First of all, you need to imagine the universe in which you want to immerse your clients in your spa. It must be in harmony with your personality but also with its environment: the expectations of your clients and the neighbourhood where you are located. You must then prioritise a theme with which you want to be in accordance: water, nature, exoticism or even the zen spirit. You can thus adjust the layout of your spa according to your brand image. It is very important to offer a universe completely in line with the image you want to convey. Otherwise, your future clients will feel lost and will not understand what they are doing here.
Water
It is proven, water has a very great benefit on the human body. More and more treatments are offered based on water to deeply rehydrate the skin and organs. Many solutions can be considered such as a swimming pool, hammam, sauna, jet or whirlpool bathtub, shower cabin with a massage shower head, seaweed-based wraps, ... Depending on your budget you can choose the solutions that suit you.
The lights
Regarding lighting, it is preferable to choose an indirect light with dimmers for lighting adapted to the situation. Your clients come to relax, too direct, too strong or too white light can distress your client and they will find themselves in an uncomfortable position, especially in the treatment rooms and rest areas.
You can choose dim lights with warm tones or with lampshades that make your lighting opaque to immerse them in a world of absolute relaxation.
The playlist
The work of the 5 senses in a spa is an important element, which is why the music must be in harmony with your space. You can find many music distribution platforms that allow you to create your own playlists. You can even create a new playlist for each room: zen for relaxation, rhythmic for dynamic massages, ...
The philosophy
Taking care of your client! This can involve various comprehensive services to offer the most suitable programme for each person: overall programmes, beauty or wellness check-ups, ... By doing this, you will be able to build customer loyalty by offering reminders over several months to continue a treatment. Your clients will feel that you are attentive to them. However, do not be too insistent, as this could backfire and create a negative impression.
The care card
The names of your treatments, the description, this is when you make dream and when you sell your treatments. This exercise may seem insignificant but it is very important for your sales. Take time to craft your menu: titles and descriptions must be chosen carefully. You can make references to your universe:
You are heading towards a zen universe, why not recall names of mystical places
Your universe is rather based on elements of nature, you can use names of forests, lakes or mountains,
You want to take your clients on a journey in your spa, the names of countries or places around the world will be perfect
The linen
Choose the linen of your spa with care: bathrobes, slippers and towels must be very comfortable. Clients will feel wrapped in a cloud of softness. Furthermore, make cleanliness of your linen a top priority.
The extras
Offer skincare samples or a hand cream, hot drinks or provide heated massage tables, warm towels placed on the face, ... These small attentions will not go unnoticed by your clientele. They will make your reputation and clients will talk about you around them, word of mouth is a significant means of communication in a competitive environment.
The relaxation area
Out of sight, this space is a moment where the client is with themselves, enjoys and chats. A sofa, some books, drinks available, a few brochures and they will feel at ease because they can enjoy a unique moment for themselves.
Scents
As we have seen before, the 5 senses are honoured in a spa. The scents must be an integral part of your place. Atmosphere diffusers, perfumes, candles are assets. Moreover, if they find this smell elsewhere, they will immediately immerse themselves back in your place and will be more inclined to come back to you. However, be careful not to put too strong a scent that could disturb them and make their experience unpleasant.
Spa clientele today is very demanding, which is why reconciling the patient care, the efficiency of your services as well as the well-being, is necessary for your business to be a success. Nothing must be neglected to attract and bring back the consumer. In this highly competitive field, you must offer an original offer that meets the expectations of your clientele. New trends emerge every day in aesthetics, which is why you must always be alert to these innovations and offer those that could open new doors for you.
Beauty institute: tips for setting up your spa space